My Cause My Cleats

In week 13, the NFL featured a unique twist on the league’s rigid uniform policy. For the first time ever, the NFL gave permission to players to wear custom footwear in regular-season games. The #MyCauseMyCleats campaign gave players the chance to design shoes that show their commitment to their charitable causes. Over 500 players — roughly a third of the league — took part in the initiative.  Check out the cleats worn by Malcolm Jenkins against the Cincinnati Bengals, supporting The Malcolm Jenkins Foundation.